Same data. Totally different prices.

🔥 Unlimited Monthly Data

Three: £20 → Vodafone: £37 Vodafone is 85% more expensive

🔥 10GB PAYG Bundle

Three: £10 → O2/Vodafone: £15 33% more expensive

🔥 20GB PAYG Bundle

Three: £15 → O2/Vodafone: £20 25% more expensive

🔥 1GB Bolt‑On (Extra Data)

Three: £3 → O2/Vodafone: £5 66% more expensive

🔥 Unlimited PAYG Data

Three: £30 → Vodafone: £40 33% more expensive

​This comparison exposes a major problem in the UK mobile industry:

• The same data can cost up to 85% more depending on the network.

• Pricing is confusing, inconsistent, and often unclear to customers.

• Rural customers — including many in Norfolk — are often forced into the most expensive networks because cheaper networks don’t cover their area.

• Bolt‑ons are the biggest rip‑off, with O2 and Vodafone charging extremely high rates for small amounts of extra data.

• Customers who run out of data pay the highest penalty prices.​

 

This is exactly why the campaign exists: to expose the inconsistencies, protect consumers, and demand transparency.

Biggest Price Differences

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Depending on the network, the same data can cost up to 85% more — with Three consistently the cheapest and Vodafone consistently the highest.
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The Additional Problem
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If Vodafone is the only network with coverage in your area, then customers have no choice but to pay the highest prices.
This is a core issue:
Coverage can decide the price you pay if you only have 1 choice!
Not fairness, not competition, and not value.
 

Here’s the Unfair Reality

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People in cities and towns — with strong signal and fast data — pay the same price as people in rural areas with poor or unusable service.

It’s like this:

One person at the supermarket till pays £1 for 6 tomatoes.

The person behind them pays £1 for only 2 tomatoes — just because of where they live.

That’s the UK mobile market today.