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The UK Mobile Data Scandal

If you use a mobile phone in the UK — PAYG or contract — you are at risk of being overcharged, misled, or trapped by a system designed to maximise profit through confusion.

This campaign exposes how the networks operate, how customers are misled, and why the current system is failing the public.

What we are trying to achieve

Fair Pricing

Transparent, consistent data costs — no hidden Bolt Ons, no roaming traps.

Honest Advertising

Coverage and data claims that reflect reality, not marketing spin.

Accountability

Networks & Resellers held responsible for mis‑selling and customer service failures

Who’s at risk?

 PAYG users - Monthly allowance customers - Travellers abroad

Low‑income households - Anyone relying on customer service 

Anyone sold a SIM in a no‑coverage area

The Key Issues.

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Over‑Limit Charges & Roaming Traps

• Prices jump 10×–40× when you go over
• Roaming abroad can hit £6+ per MB
(Even on a beach in the UK!)
• No real‑time warnings or caps

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Misleading SIM Promotions

• “24GB SIM” loads with 8GB
• Promotions take days to activate
• No transparency at point of sale

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Customer Service Failures

• Bots, loops, dead ends
• No escalation path
• Vulnerable customers left offline

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The Confusion Model

• Too many bundles & Bolt Ons
• Hidden expiry rules
• “Unlimited” that isn’t unlimited

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99% Population Coverage Myth

Coverage of people, not land
• No guarantee indoors
• No guarantee of usable data

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SIMs Sold With No Coverage

 SIMs sold in no‑mast areas
• No obligation to check coverage
• Customers blamed for “device issues”

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Organised‑Crime Style Patterns

• Confusion used as a revenue tool
• Forced upsells
• No transparency

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Real Cases: Evidence Library
Your Stories.

• O2 Bolt On trap
• Vodafone roaming shock
• Argos SIM mis‑selling
• Failed bundle renewals

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What Started It!

  • A real example of how broken support systems lead to fraud.

  • Months of failed contact attempts with the network.

  • A fake “O2 Customer Service” number exploited the gap.

  • Remote‑access scam disguised as technical help.

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The Root Cause

• Maximise Per Data GB
• Exploit Confusion
• Customer Service not fit for purpose

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Fake Support Scams & Channels

• Organised crime getting in on it
• Fake call numbers / scam calls
• Fake Support

 

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​Current costs & Charges

See current examples of costs & Charges across the networks. 
In some cases 85% more for the same package!

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