Mis-Leading Sim Charges

When customers exceed their monthly allowance — sometimes by only a tiny amount — networks automatically switch them to premium, punitive pricing. These charges can be 10× to 40× higher than normal rates, with no meaningful warnings or safeguards.

Prices skyrocket the moment a customer exceeds their allowance.
Roaming abroad can cost £6+ per MB — over £6,000 per GB.
Warnings are delayed, unreliable, or never sent.
Spending caps are not automatic — customers must manually enable them.
Most people only discover the charges when the bill arrives.
These practices disproportionately impact vulnerable customers and those travelling abroad.

Networks rely on “breakage” — revenue from customers falling outside their plan.
Premium Bolt Ons generate far higher profit margins than standard bundles.
Roaming agreements are priced to maximise revenue, not fairness.
Confusing terms and unclear limits make it difficult for customers to understand their risk.
There is no requirement for networks to provide real‑time usage alerts that actually work.

Real‑time usage alerts that are accurate, instant, and mandatory.
Automatic spending caps for all customers, with no opt‑in required.
Fair, capped roaming pricing with clear maximum charges.
Transparent Bolt On pricing that matches normal bundle rates.
Regulation to stop networks profiting from confusion and punitive over‑limit fees.